The secrets of the Masters

History of the rubber sole: the revolution of the step

The rubber sole has changed the way of walking: more grip, more flexibility, more silence and new possibilities for sneakers, boots, technical shoes and city footwear.

History of the desert boot: origins, cracks and Clarks

The desert boot was born from the observation of simple and functional ankle boots used in desert contexts, then with Clarks it became one of the smartest casual models of the twentieth century.

History of the Chelsea boot: origins and success

The Chelsea boot was born from the invention of vulcanized elastic and crosses the nineteenth century, horse riding, Swinging London, the Beatles and contemporary wardrobe.

History of the penny loafer: origins and meaning

The penny loafer is the Loafer without laces which has become an Ivy and preppy symbol: from Norwegian influences to G.H. Bass, from American colleges to contemporary wardrobe.

History of brogues: why they have holes

Brogues were not born as a simple decoration: the perforations tell of an ancient function linked to damp soils, which later became the aesthetic language of the classic shoe.

History of the Derby: the most versatile English shoe

The Derby is not a lesser Oxford: it is the lace-up with open lacing that has made the English shoe more adaptable, comfortable and contemporary.

Storia delle Havaianas: dal Giappone al Brasile

Uno zōri giapponese diventa un’infradito brasiliana con un nome hawaiano. La storia di una forma popolare entrata nel guardaroba della moda.

History of sneakers: why they are called that

Why are they called sneakers? The story starts from the first canvas and rubber shoes of the nineteenth century, passing through vulcanization, plimsolls, Keds and Converse, up to the modern sneaker.

The history of Church's: from Northampton to the most iconic English shoe

The history of Church's: from the seventeenth-century footwear roots in Northampton to the foundation in 1873, from the innovation of fit to the myth of Goodyear, from James Bond to the Prada acqui...

The history of high-heeled shoes: from Persian knights to Louis XIV

The history of high-heeled shoes was not born in the women's wardrobe, but while riding a horse. From the Persian knights to the court of Louis XIV, to modern fashion: a tale of technique, power, g...