The secrets of the Masters

History of sneakers: why they are called that

Why are they called sneakers? The story starts from the first canvas and rubber shoes of the nineteenth century, passing through vulcanization, plimsolls, Keds and Converse, up to the modern sneaker.

The history of Church's: from Northampton to the most iconic English shoe

The history of Church's: from the seventeenth-century footwear roots in Northampton to the foundation in 1873, from the innovation of fit to the myth of Goodyear, from James Bond to the Prada acqui...

The history of high-heeled shoes: from Persian knights to Louis XIV

The history of high-heeled shoes was not born in the women's wardrobe, but while riding a horse. From the Persian knights to the court of Louis XIV, to modern fashion: a tale of technique, power, g...

Why do Louboutins have red soles?

The complete story of Christian Louboutin and the red sole: from the prohibited heels sign seen as a child at the Folies Bergère, from the first Parisian boutique to the red nail polish that transf...

How the Loafer with tassels: from the Oscar winner to Milan

Discover the history of Loafer with tassels: from European origins to Paul Lukas, from Alden to the Ivy League, from Wall Street to Fratelli Rossetti's Brera. A story of cinema, craftsmanship, Ital...

Oxford shoes: the story of true rebel shoes

Today they are considered the elegant shoes par excellence, but Oxfords were born from the student rebellion against the uncomfortable boots of the nineteenth century. Let's retrace the history of ...

The history of Birkenstocks: from orthopedic shoe to global icon

Birkenstocks were not created as fashion shoes, but as a concrete response to a problem: making the foot walk better. From Germany in 1774 to American counterculture, from Kate Moss to Barbie, here...

The history of Loafer

Why is it called Loafer? It's a simple, almost banal question. And yet inside that word there is an enormous story: North American forests, Norwegian fjords, Ivy League campuses, Hollywood ac...

The best leather sneakers for spring and summer

Guide to the best men's leather sneakers for spring and summer: Sorrento, Cagliari, Oristano, Pescara, Avellino and Perugia. Six handcrafted Ciccone models, comfortable and made in Italy, designed ...

Handcrafted men's belts: style, quality and character

There is a detail capable of transforming a well-constructed dress into a truly accomplished look: the belt. Le handcrafted men's belts, made according to the best Made in Italy tradition, complet...