The secrets of the Masters

History of Havaianas: from Japan to Brazil

A Japanese zōri becomes a Brazilian flip-flop with a Hawaiian name. The story of a popular shape that entered the fashion wardrobe.

The history of Church's: from Northampton to the most iconic English shoe

The history of Church's: from the seventeenth-century footwear roots in Northampton to the foundation in 1873, from the innovation of fit to the myth of Goodyear, from James Bond to the Prada acqui...

Why do Louboutins have red soles?

The complete story of Christian Louboutin and the red sole: from the prohibited heels sign seen as a child at the Folies Bergère, from the first Parisian boutique to the red nail polish that transf...

The history of Birkenstocks: from orthopedic shoe to global icon

Birkenstocks were not created as fashion shoes, but as a concrete response to a problem: making the foot walk better. From Germany in 1774 to American counterculture, from Kate Moss to Barbie, here...