Clean shoes in suede: secrets to keeping them looking new

The shoes in suede they represent one of the greatest expressions of artisanal elegance. Soft, velvety and naturally sophisticated, convey a timeless charm, but require particular attention to remain perfect over time.

In the Maestri Ciccone laboratory we treat each pair as a small masterpiece, and the care of suede it is one of the phases that most reflects our philosophy: respect for the material, manual experience and products designed for professional results even at home.

In this article we share our direct experience and the basic steps for cleaning and reviving shoes suede using i Ciccone products, the same ones we use every day in our laboratory. 

suede: the material that expresses elegance and craftsmanship

The suede it comes from the internal part of the cowhide or goatskin, worked with delicate grinding which gives it the typical velvety texture. It's a precious material, appreciated for its softness and ability to adapt naturally to the foot.

Unlike smooth leathers, it has a natural porosity that allows it to "breathe", but it also makes it more sensitive to stains and humidity. In our profession we consider it a “living” leather: changes with the light, reacts to time and tells the story of the wearer. Precisely because of this nature, the suede must be respected and treated methodically, to maintain its original beauty unaltered.

How to clean shoes in suede step by step

In our laboratory the cleaning of suede it is a small ceremony made of precise gestures, the right tools and quality products. Here is the procedure that we also recommend for home use. 

• Daily brushing. The first step, simple but fundamental, is brushing. A daily pass with one brush with brass bristles helps eliminate dust and revive the fur of the suede.
  
  It is a gesture that we recommend doing often, because it keeps the material elastic and bright, preventing the accumulation of dirt. 

• Revive the color. Over time the suede it may lose a little tone, but it is completely natural. To spice it up, we use our own Camoscinator, available in different colors or in the neutral version.
  
  All it takes is a uniform spray from about twenty centimeters away, followed by a short wait and a light brushing: the color returns full, the fur rises again and the shoe regains its original appearance. 

• Protect your shoe. The final touch is protection. Lo sprays Acquashoes Ciccone creates an invisible barrier against water, rain and stains.
  
  We recommend applying it once a week: a simple gesture that makes the difference, especially in the cold and humid months. 

• When the dirt is more stubborn. When faced with a really dirty shoe, for example covered in mud, the first rule is to wait. The mud must be left to dry completely, so that it can be removed without spreading it all over the shoe.
  
  Once dry, brush carefully and then apply it Ciccone shampoo for leather and suede shoes, our professional spray cleaner that produces a soft and deep foam.
  
  Dispense it from about twenty centimeters, leave to act for a few seconds and work the surface with the brush supplied in the Ciccone Shoe Washing Kit. This shampoo is also effective on the sole, and in just a few steps it restores softness and uniformity to the leather.

Mistakes to avoid when caring for suede 

Experience has taught us that even small errors can compromise the quality of the material. 

Here's what to avoid: 

• use excess water: the suede it tends to absorb it, leaving marks and stiffening;
• apply direct heat: hairdryers and radiators can alter the leather;
• use non-specific detergents: only products designed for suede they preserve color and softness.

By following a few precautions, the shoe remains as good as new even after years. 

Rely on professionals: when laboratory intervention is needed

Not all stains can be fixed at home. In the presence of salt stains, oil stains or persistent marks, it is best to contact specialized shops.

From Ciccone Masters we personally take care of it shoe repair and refurbishment, we wash and regenerate even the most delicate leathers, bringing each model back to its original splendor. 

It is a service that we offer to those who wish to preserve their footwear over time, respecting the artisan tradition that distinguishes us. 

The art of preserving beauty

Take care of your shoes suede it means respecting artisan work and valorising a unique material. 

With a few gestures, and the right tools, you can extend the life of a shoe and keep its natural elegance intact. 

In our online shop and in our shops you will find all the products used in the laboratory, from the Ciccone Shampoo to the Camoscinator, up to the Acquashoes spray and the complete kits for the care of the suede, to obtain the same results at home that we guarantee every day.